QUICKDRAW is a Western standoff-inspired arcade game developed by Fantasma Collective, which was released on Steam on November 16, 2021, to 92% positive reviews. I was tasked with updating the identity of the game as they go into their last year of updates.

Going into this redesign, I played the game myself and began to identify the weaker elements of the original design. I found that:

• The logo didn’t contrast well with the game’s palette, it lacked the power that game logos should have when first presented to a player.

• The logo possessed too many visual elements, struggling when presented in smaller sizes.

• Since it was originally made in low-resolution pixel art, the logo looked off when used alongside higher-resolution elements in promotional material.

Keeping these in mind, I began to develop QUICKDRAW’s new identity. Wanting to lean more into the Western aesthetic while enforcing the retro time period.